The First Email – Helping, Not Selling
Your first email should be anything but pushy. By sending an email right away, you’ve already risked irritating your potential customer, and creating negative associations with your brand – the opposite of your intention.
Because of this, your first email should aim to help the customer, not sell to them. Perhaps they had technical difficulties? Was the process taking too long, or was their payment declined? Present alternatives and solutions, and ask for feedback.